
Sam Persall
Producer
FILM · TV · DOCUMENTARY · COMMERCIALS · MUSIC VIDEOS · 2025
Sam’s love for filmmaking began at a young age, when he would run around his hometown with a DSLR, creating short films and experimenting with storytelling.
Now based in Los Angeles, Sam’s career has spanned a wide range of roles—including his time with the NFL, where he oversaw a team of more than 130 filmmakers across five countries. Under his leadership, video views increased by 268% while costs were significantly reduced, a testament to his ability to balance creative vision with financial strategy.
Following his work at the NFL, Sam joined Aether Films, where he helped elevate the company’s narrative, commercial, music video, and documentary projects. His approach combined inventive production techniques with a talent for solving complex logistical challenges, resulting in a diverse slate of acclaimed work.
Today, as a freelance producer, Sam continues to collaborate with brands, agencies, and artists, bringing stories to life through a blend of creativity, precision, and a deep love for the craft of filmmaking.
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