Based in Los Angeles, Sam Persall is a producer working across commercial, branded, documentary, and narrative projects nationwide and internationally. He has produced in major U.S. markets including Los Angeles, New York, Florida, Atlanta, Seattle, Texas, Chicago, San Francisco, Colorado, and the DMV, as well as internationally in Micronesia.

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Previously at the National Football League, Sam oversaw a team of more than 130 filmmakers across every U.S. market and internationally in the UK, Germany, Mexico, and Canada, leading large-scale productions and distributed content initiatives. Under his leadership, video viewership increased 268% while production costs were significantly reduced, demonstrating his ability to scale creative operations without sacrificing efficiency.

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Following his time at the NFL, Sam joined Aether Films, where he helped shape and produce commercial, music video, documentary, and narrative projects from development through delivery. Blending creative strategy with hands-on production leadership, he is known for elevating concepts while navigating complex, multi-market logistics.

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Now freelance, Sam partners with brands, agencies, and artists to execute high-level productions wherever the work demands, bringing together story, scale, and precision in equal measure.